Description
Full color 10″ x 13″ ad with a bottle of Squirt and a filled glass in the foreground along with a lemon and a half. In the background is a western valley with plateaus looking arid and desolate. The headline tells us that Squirt is “From the land where thirst comes big” and the text goes on about how in the Southwest, “thirst makes a healthy ache in your throat.” Squirt, with its flavor pressed from plump, sun-ripened citrus, is able to put out the fires of the people who live there.
Source: July 16, 1965 Life magazine.
