Description
Full color 9 1/2″ x 13 1/2″ ad for their King Size Mild Filtered Cigarettes. There is a picture of a couple who have been wading in a creek and have stopped to rest against outcroppings of shale and enjoy their Spring cigarettes. The headline refers to Spring as “The ‘Air-Conditioned’ Cigarette” and the text claims that their amazing electronic process allows their product to be “the lightest, the coolest, the cleanest taste possible in smoking today!”. The text mentions a Honeycomb Filter and a wisp of menthol and assures us that “There’s nothing so refreshing as Spring!”.
Source: March 26, 1960 Saturday Evening Post.
