Description
Black and white 9 3/4″ x 13″ ad for the Smith-Corona Typewriters and they say that if you “Surprise him with a Smith-Corona in December and he may surprise you with better grades in June”. The picture in the ad shows a Christmas tree with a Smith-Corona standing alone under it. The ad says that “After the holidays, your teenager faces a mighty rough year. That’s when a Smith-Corona can start looking like the greatest Christmas present ever. With our electric portable, for instance, he can learn to type twice as fast as writing by hand. His spelling can improve, too. (A typed word that’s misspelled just begs to be corrected.) But, you ask, why should I get a Smith-Corona. “Because all typewriters are not the same, that’s why. We invite you to…compare a Smith-Corona against any other typewriter to prove it. Compare durability, portability, features. Compare years of experience in actually “making” typewriters (especially electric portables). The phrase at the end of the ad speaks volumes, “We think we make better students. We know we make better typewriters”.
Source: December 10, 1971 Life magazine.
