Description
Full color 9 1/2″ x 14″ ad for their Vista Turbo Whipped Car Wax. The ad headline says “New! All-in-one car wax and cleaner by Simoniz…gives hard paste wax” and the ad contains a picture of the rear of a ’57 Plymouth where the rear fender, fin and all, that has been cleaned and waxed in a time of 4 minutes, a procedure that is promised to last for up to 6 months. The text talks about it being designed for all of “today’s gay car colors” and “is ideal for all car finishes”.
Source: March 18, 1957 Life magazine.
