Description
Black and white 5 1/4″ x 13 3/4″ ad that is for Simoniz Kleener and Car Wax. This ad has a very attractive-looking lady standing there and bending over in front of the statement that claims that it “Builds Up Your Car’s Beauty!”. Just below her is a photo of a man polishing his car as he smiles towards the camera just above the heading that it Preserves Finishes For Years”. Then the ad claims that “Simoniz not only keeps cars looking new. It makes them more and more beautiful. Each application of Simoniz improves the lustre. It protects and makes the lacquer or enamel last longer. Stops weather, dirt and the sun’s rays from dulling and destroying these finishes. Besides, a Simonized car is easily kept clean with a dry cloth. So, to save your time and car’s beauty – Simoniz!. If the finish is dull use Simoniz Kleener first. It quickly restores the natural lustre and color. But remember, the sooner you Simoniz your car the better. Do it today!”.
Source: May 20, 1940 Life magazine.
