Description
1967 Simca – Black and white 9 1/2″ x 13 1/2″ ad with the information that this car meets the criterion of “some pretty tough customers”. The picture shows a Four-Door Simca parked in front of a building with five student nurses standing next to it with serious looks on their faces, The text talks about the price of $1639, the warranty from Chrysler, the extra room that results from the “squared-off look” and the 52 horsepower. There is a large section of fine print in the ad with the requirements of the owner for maintenance in order tor the warranty to remain in effect.
Source: January 27, 1967 Life magazine.
