Description
Full color 9 1/2″ x 13 1/2″ ad for Super Shell Gasoline. This ad has a drawing of a man, who is smoking a pipe, traveling on a snowbrusher through the snow as the headline overhead says “Stop And Go – Winter And Summer”. The caption underneath this says that “All year Round, 4 our of every 5 miles you drive are Stop and Go”. The text in this ad claims that “Snow on the road can double your stops, and your average 30 stops a day in ordinary weather. ‘Starting up’ from a normal traffic stop only once can waste enough gas to take you 1/3 of a mile. To reduce the waste of stop-and-go, Shell developed a way to ‘balance’ gasoline. This balancing process completely rearranges the chemical structure of gasoline. Just as cooking will make food digestible for you, Shell’s process makes gasoline ‘digestible’ for your motor. Under all stop-and-go driving conditions, you get the full benefit of Super-Shell’s high energy content ‘Motor-Digestible’ is the best way to describe this gasoline. Super-Shell is on sale from coast to coast. Be thrifty and stop at the Shell station in your neighborhood today”.
Source: March 1, 1937 Life magazine.
