Description
Black and white 5″ x 13″ ad that is for Shell Oil – Golden Shell, The New Motor Oil. This ad has three different animals drawn on this page and they are each associated with four lines in the rhyme. “The Badger, dear people, Is not overrated. He’s small, but he’s Tough, and he’s most concentrated”. The second one goes “The Chamois’s so Fast Only bullets can match her. Her skin will wipe windshields, if ever they catch her!”. And the third one goes “Now mix them both up, and mix them up well, And there is the secret of New Golden Shell“ and the ad, shows running, a Cham-Badger. The ad then says that “Like two oils in one, it’s Tough and it’s Fast. It cuts Starting Wear, and how it does last! Starting causes More Engine Wear than all the running…New Golden Shell Motor Oil is Fast-Flowing to reduce this wear…Tough so it stands the heat of steady driving”.
Source: June 21, 1937 Life magazine.
