Description
Full color 9 3/4″ x 13 3/4″ ad that wants you to “Fresh up with Seven-Up“. There is a picture of a family working on studying for school and the young girl and her older brother are doing their school work. Their mother is helping them as they sit at the same table, stacked up with books, by bringing them a plate with snacks and three bottles of Seven-Up. I would have to assume that the third bottle is for her since the father is sitting across the room reading the newspaper drinking his own bottle. The ad headline calls it “The All-Family Drink! You like it…it likes you!”. The text then says that “With the pyramids built and Gaul divided into three parts, nothing is so pleasant a reminder of the present, no reward for good work so good…as sparkling, crystal-clear 7-Up! What’s more, 7-Up is so pure, so wholesome that teens deep in ‘trig” and tots with their crayons can “fresh up” as often as they like”. In the bottom left side of the ad there is a picture of a Family Pack of 24 bottles and the ad warns you that you should “get a family supply at 24 bottles”.
Source: September 28, 1953 Life magazine.
