Description
Full color 9 1/2″ x 13″ ad that is another in their vast assortment of their “Wild & Wet” series. This one has a large bowl sitting on a stool out in the garden. There is water running into the bowl which is filled with it and there is a large amount of water running out of it onto the ground. In this bowl are six bottles of 7-Up sitting loose and a full lemon and a lime at the back of the bowl. The text says “What is 7-Up? Entirely different – that’s 7-Up. Bold, bracing, lusty tasting – that’s 7-Up. Crisp and crackling – that’s 7-Up. Nothing tastes like 7-Up but 7-Up!”. Again we have the famous “First Against Thirst” words next to the bottom 7-Up banner.
Source: May 13, 1966 Life magazine.
