Description
Full color 9 1/2″ x 13″ ad from their Wet & Wild campaign. This ad has a picture of a chilled bottle of Seven-Up standing in a pile of shaved ice with icicles hanging behind the bottle. Sharing the shaved ice drift are an unpeeled lemon and lime and the ad text, with an incredible bit of logic, claims that “Only 7-Up tastes like 7-Up“. The ad also claims that it is the First against Thirst”.
Source: July 1, 1966 Life magazine.
