Description
Full color 10″ x 13 1/2″ ad that claims, where Seven-Up is involved, “The More the Merrier”. There is a large picture of a bounty of bottles of Seven-Up buried in snow to a point just below the bottle caps. The text continues, since this was a time near Christmas, New Years and all of the other parties, by talking about how their product “makes a great case for a party”. You are urged to “throw on an extra sleighful of Wet and Wild 7-Up“.
Source: December 22, 1967 Life magazine.