Description
Full color 9 1/2″ x 13″ ad that says “Thirst getting into the act? Bring on the real thirst-quencher! 7up”. The picture is kind of funny. There is a drawn-in scene in the background of a stage and various things that are backstage. In the front there are three “women” dressed up in matching red dresses all lifting their left legs while holding up their right arms holding a watering pot. Next to them is another woman holding a bottle of 7up and covering her face with a handful of papers. She is laughing as she realizes that the lady next to her is not a lady, she is a man. The ad asks “Are the funny lines sticking in our throat? Is your mouth as hot as a spotlight? Enter: 7-up! What a welcome relief – that first chilled sip What a delicious feeling as you finish the bottle and discover thirst is really gone! Not hidden. But gone”.
Source: April 24, 1962 Look magazine.
