Description
Full color 10″ x 14″ ad for the soft drink that is the Top Scorer with the Family. The ad has a picture of a Family Room of the ’40s that is occupied by a father, a mother, a teen-age boy, a younger boy and a girl sitting on her tricycle parked next to a table filled with chilled Seven-Up. They are all paying rapt attention to the dart board that is mounted on their knotty pine wall, next to the wall map of the world. The older boy is taking his turn with the darts, eyeing his next shot. A careful examination of this picture shows that one of the thrown darts is not too far from the center but the second one is deeply embedded into the wall boards several inches from the outer edge of the target. From my memories as a boy, and as a father, if a dart had strayed that far and sunk that deeply into a wall like that, the target would have been placed onto the back of the person who threw it.
Source: April 14, 1947 Life magazine.
