Description
Full color 10″ x 13 1/2 ad from their Wet & Wild campaign. Pictured is a six-pack of King Size 7-Up partially covered with running water. The text calls this “The wave of the future…7-Up and more 7-Up. Bold. Cold. Crackling. Got a big thirst? Flood it. First against thirst.”
Source: May 30, 1967 Look magazine.
