Description
Full color 9 1/2″ x 13 1/2″ ad during their Wet & Wild phase. There is a picture of a bed of ice where, resting in it, is a bottle of 7-Up, a glass with ice, a lemon and a lime. The text describes their product as “Icy. Bracing. Crisp. Nothing tastes like 7-Up but 7-Up. Brisk. Crackling. Bright. The taste that cuts through. Bold. Clean. Fresh. The one soft drink you never outgrow.”
Source: March 18, 1966 Life magazine.
