Description
Full color 9 1/2″ x 13″ ad that tries to show in words and in a picture the fact that Seven-Up is very Pure. There is a picture of a happy baby sitting in a high chair holding his cup in his hands as a feminine pair of hands reaches in from off-camera and begins pouring the contents of a bottle of Seven-Up into his cup. The caption calls it “Pure pleasure!” and the headline explains that “Seven-Up is so pure…so wholesome!”. The text explains that giving Seven-Up to a baby can be done without any qualms and reminds you to watch the television show they were sponsoring, Soldiers of Fortune. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: November 5, 1956 Life magazine.
