Description
Full color 10″ x 13″ ad for Schlitz Malt Liquor. The ad has a picture of a smiling man, Herb according to the ad, carrying a tray full of glasses of Schlitz and baskets of popcorn, chips and pretzels with the headline “Sure beats serving the same old thing”. The text talks about Herb being the first with all of the new items, such as the madras jacket and the electric snow shovel. But now he has found something new that is worthwhile, Schlitz Malt Liquor. It mentions that it can be served either straight or on the rocks to make more of an impression.
Source: September 2, 1966 & November 25, 1966 Life magazines.
