Description
Full color 9 1/2″ x 13″ ad for Schlitz Beer – The Beer That Made Milwaukee Famous!. This ad has three panels that shows a man out raking his yard when his neighbors arrive home with a shopping bag full of Schlitz beer. The man pulls one out of the bag, looks at it and says “I was curious…”. Then he goes into their house and tries one and, standing there, says I tasted it….”. Then, in the final picture, it shows the two men standing next to each other and the man is holding the beer up and saying “Now I know why Schlitz is The Beer That Made Milwaukee Famous“.
Source: November 29, 1948 & December 13, 1948 Life magazine.
