Description
Full color 7 3/4″ x 10 3/4″ ad for their cans of Schlitz Malt Liquor. This ad reminds us that drinking this product is not just a matter of tearing open cans and pouring the contents down waiting throats, it can also be done with a modicum of sophistication. The ad shows an opened can next to a glass filled with Schlitz and flavored with a twist of lemon while chilled with cubes of ice. The big print headline claims that “A lot of people who are now saying Schlitz Malt Liquor served on the rocks with a lemon twist is a spectacular, refreshing, neat, great, wonderful idea, used to say it was a lousy, stupid, bad, dumb idea”. For the rest of us the small print states that it is “Also very good straight.”
Source: June 1970 Playboy.
