Description
Full color 9 1/2″ x 13 1/2″ ad for “The Beer that made Milwaukee Famous”. This is another one of their Big Hand series and has a male hand sporting a ring with a fish on it holding up a tall glass of Schlitz beer in front of a scene where a man in a red shirt is fishing near the base of a small waterfall. The ad headline urges you to “Move up to quality – Move up to Schlitz“ and calls this beer the “World’s best seller at any price”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 9, 1958 Life magazine.
