Description
Full color 10″ x 13″ ad has a photo of a man with his clown makeup partially removed sitting with a big smile as he holds a mug of beer in his hand. The ad headline asks and answers “What makes the clown smile? Schlitz. Greatest Beer on earth” and calls it “Real Gusto in a great light beer”. The ad also urges everyone to “See the greatest circus parade on earth! In Milwaukee – July 5th”.
Source: July 2, 1965 Life magazine.
