Description
Full color 9 3/4″ x 13 1/2″ ad for Schlitz Malt Liquor with a snowman boasting a smile of lumps of coal standing against a blue background while he holds up a can of snow-covered Schlitz Malt Liquor. The ad headline, which refers to the snowman and the beer, says “Likes ice!”. The text talks about the fact that this beer, “But this isn’t beer”, is brewed to taste good ice-cold. This product is good enough to serve “on the rocks”.
Source: August 12, 1966 & December 23, 1966 Life magazine.
