Description
Brown and white 9 1/2″ x 13″ ad that features a drawing of an opened bottle of Schlitz lying on a couch. The ad headline explains that “We have our head examined every month” and the text explains one of their “unusual” quality tests. It claims that “We lock one bottle of Schlitz into a simultaneous pouring device with seven or eight other leading beers. Then we pop the caps and pour”. The claim is made that “the same thing always happens”. It is claimed that the Schlitz head is always standing firm and proud much longer than the others. The reason why is, sorry, it’s a secret.
Source: July 16 & August 6, 1965 Life magazine.
