Description
Full color 9 1/2″ x 13 1/2″ Three Panel ad for The Beer that made Milwaukee Famous!. This ad tells the story of several people relaxing in a back yard on a summer day. The man who seems to be the host is shown bringing out a tray with two bottles of Schlitz and two empty glasses while the man who seems to be his guest thinks “I was curious…”. In the second picture everyone is sitting down as the male guest drinks from his glass as a woman watches and he thinks “I tasted it…”. In the final picture the male guest smiles and holds the partially empty glass up and says to his host, “Now I know why Schlitz is…The Beer that made Milwaukee Famous!”.
Source: August 9, 1948 Life magazine.
