Description
Full color 7 3/4″ x 10 3/4″ ad that wants you to envision just how bad it would be to run out of Schlitz. The picture shows a desperate man holding a can of Schlitz over a mug that is nearly filled and trying to coax a few more drops to fall into his mug. The headline warns that “When you’re out of Schlitz, you’re out of beer” yet, if your mug is as full as this man’s is, you are not out of beer. The text talks about how the careful brewing that Schlitz is famous for is what allows it to not have the “beer bite”.
Source: May 1968 Playboy.
