Description
Full color 9 1/2″ x 13 1/2″ ad for their Beer. There is a picture of a happy man wearing a straw hat with a colorful band. He is happy and laughing because someone has filled his mug up with Schlitz beer, so full that the foam is running down the side. The ad says “Today’s thirst puts gusto first. Look for the special displays during…real gusto Schlitz days.”
Source: May 28, 1965 Life magazine.
