Description
Brown and white 9 1/2″ x 13 1/2″ ad with an answer to another question asked about Schlitz Beer. There is a drawing of a long-necked bottle of Schlitz with the bottle cap floating above it and bubbles and gasses escaping from the bottle and the headline tells us that the text will explain “Why we put a head on Schlitz before we put on the cap.” The text talks about how fresh air will ruin the taste of beer and, at the Schlitz Breweries, the taste is very important. They have perfected a machine that will jiggle the bottles causing the bubbles to fill up the neck of the bottle forcing the air out at which point the cap is applied leaving what is in the bottle tasting as good as a Schlitz should.
Source: September 18, 1964 Life magazine.
