Description
Full color 10″ x 13 3/4″ ad for the Schick “20” Razors. This ad says that “For men who don’t feel shaved unless they’re close shaved! Just like a comb, the New Schick ’20’s’ exclusive Bevelled Comb Edges guide whiskers into perfect position for skin-line shaving. The ad shows a close-up of the Bevelled Comb Edges and, then, a drawing of a man shaving with a smile on his face. The ad then says that you should “Feast your eyes on the beauty and elegance of the New Schick ’20’ – but don’t overlook the amazing performance that causes more men to use Schick Electric Shavers than any other make. Day in, day out, the New Schick ’20’ delivers close, clean shaves – speedily and comfortably – to all kinds of men with all kinds of beards. No particular skill is needed, for close shaves are built into the New Schick ’20’. First off, it’s not bulky. The ’20’s’ expertly designed heads are no bigger than they should be to do a perfect job. They snuggle right down to business and actually help you reach every little out-ot-the-way place where whiskers hide. Best of all, Schick’s exclusive Bevelled Comb Edges ease all whiskers into precise position for shearing off right smack at the BASE. In fact, no beard comes too tough for the New Schick ’20’. It’s powered by a real rotary motor – mightiest of its size in all the world. It takes anything known as a whisker – CLEAN – and leaves your face smooth as an angel’s arm“. This ad also talks about the No-Risk 10-Day Trial Plan” and gives a list of 56 stores, nationwide and including Canada, where Schick’s could be bought.
Source: October 20, 1952 Life magazine.
