Description
Full color 9 1/2″ x 13″ ad for their Reserve Blended Whiskey. There is a picture of their new crystal-clear Showcase bottle and a filled glass placed on a table with a red velvet background. The text tells us that their reason for going to this different kind of bottle so that “you see what you buy – nothing is hidden.” It urges you to hold a new bottle up to the light and look at it, doesn’t it look like something that you would want to drink? It is claimed that once you try it, you will want more.
Source: April 30, 1956 Life magazine.
