Description
Full color 7 3/4″ x 11″ ad for their Lager Beer. There is an ad with a lot of white space that is only interrupted by a small picture of a bottle of Schaefer beer and the caption “When you’re having more than one”. At the top of the ad is the headline claiming that “Before 1842, Americans drank their beer by the peg. After Schaefer arrived, they drank it by the glass”. The text gives a short beer drinking history talking about the pegged steins that were popular in the early 1800’s. It states that this style went out of popularity about the time that Schaefer was introduced to this country and asks you to decide, coincidence or not.
Source: May 1969 Playboy.
