Description
Black and white 5 1/4″ x 13 1/2″ ad for Sanka Coffee – Real Coffee…97% Caffeine-Free. This ad starts off with a drawing of a hunter standing there with his dog and he hollers out, “I, Baptiste, know more than rich fellow! My hunting lodge, she lose money. Nobody come for shoot the duck. I give up with despair…when comes one ver’ rich fellow from big city. He arrive by night. Next mornin’ when I go to wake this feller, he now wanna get up”. In the second drawing it shows a man staring at ducks flying and it says that “He sleepy like anyt’ing. He stumble out to blind. I leave him in boat. Pretty soon plenty duck come, fly around, sit on water beside blind. By gar, this feller no shoot. I wait one hour, two hour…still he no shoot”. In the third drawing it shows the two of the men sitting in a boat and it says, “I go see what wrong. This feller sound asleep. Duck all gone…no more cnance for shoot that day. ‘Too bad’ says rich feller. ‘I cannot stay awake’ Then he tells me how he drank the coffee on train last night”. The fourth drawing shows the two men walking together and it is said that “Caffein in coffee keep rich feller tossin’ an’ turnin’ all night. By gar, he get no rest at all. ‘I fix’ I announced. ‘Today you try rest. Tonight I make good Sanka Coffee. She 97% caffein-free, an’ no can keep you awake'”. In picture No. 5 we see the two of them looking at a can of Sanka Coffee. “I show words on tin: ‘Council of Foods of American Medical Association says: ‘Sanka Coffee is free from caffeine effect and can be used when other coffee has been forbidden’ (I no read this good, but rich feller can)”. And, in the last drawing, it says that “He drank the Sanka Coffee. One cup, two cup. He smack lips. He sleep like bear in winter time. Next mornin’ he bag limit ver’ soon. ‘Babtiste’ he say, ‘you smart feller. I buy this lodge, an make you manager at good salary”.
Source: October 28, 1940 Life magazine.