Description
Black and white 5 1/2″ x 13 3/4″ ad that is for Sanka Coffee – Regular Grind and Drip-Grind. This ad is a six-frame cartoon that starts off with a couple walking along the road as the ad introduces it with “Jim had the funniest reason for liking Spring”. The caption starts off by saying that “I wanted to marry Jim, but he was so grouchy. He hated almost everything. He hated Fall because the leaves come down. He hated Winter, and snow. But he did like Spring. ‘I like Spring’ said Jim, ‘because the nights are getting shorter'”. In the second drawing, it shows the lady backing away from Jim saying “‘He’s gone crazy!’ I thought, backing away”. In the third drawing, it shows them sitting down on a bench and the lady is consoling Jim and has her thinking “‘What keeps him awake?’ I wondered.”. In the fourth drawing, the two have returned home and, she says to Jim “‘It’s not the coffee’ I told him”. In the fifth drawing, the lady is talking to Jim, who is sitting on the couch, and she says “I found a Sanka ad”. “‘Look’ said I: ‘the Council on Foods of the American Medical Association says: Sanka Coffee is free from caffeine effect and can be used when other coffee has been forbidden'”. In the sixth and final drawing, it shows Jim dancing with joy with his wife as the ad says “That impressed him. So much so that he tried Sanka“. This ad claims that “Sanka Coffee Real Coffee…97% Caffeine-Free…Drink It And Sleep”.
Source: May 13, 1940 Life magazine.
