Description
Full color 10″ x 13 3/4″ ad that is for Salem Menthol Fresh Filter Cigarettes. This ad has a couple sitting on a wall built up with stone in a very peaceful scene in a wooded area. They seem to be very quietly talking as the words “Salem refreshes your taste – “air-softens” every puff” seems to set the mood. “Take a puff…it’s Springtime! when you light a Salem, you can almost imagine yourself in a scene like this, all golden sunlight and fresh new green, with the air so fresh. Salem is the most refreshing cigarette of all, because its High Porosity paper “airsoftens” every puff. Rich-tasting, too, with the full flavor of fine tobaccos. Smoke refreshed…smoke Salem“.
Source: March 24, 1961 Life magazine.
