Description
Full color 9 1/2″ x 13 1/2″ ad for their Menthol Fresh Filter Cigarettes. The ad has a picture showing an attractive woman in a pink dress sitting on the edge of a picturesque lagoon smoking her Salem as a swan floats slowly by. The headline introduces “A new idea in smoking…Salem refreshes your taste”. This cigarette will offer you Menthol Fresh, Rich Tobacco Taste with the Most Modern Filter. Among the claims made in the text is the familiar “You get Springtime freshness in every puff!”
Source: April 22, 1957 Life magazine.
