Description
Black and white 9 3/4″ x 13 3/4″ ad that is for the Royal Portable Typewriter For College Kids. The top headline says that “To the six parents whose children are competing for college: – here’s why you should invest in a Royal Portable now”. There is a picture of a college class with ten or so students working on a test and a teacher answering a question for one of them. The text tells us that “If your child is an average student, his chance for the college of his choice are getting slimmer each year. What can you give him to help him excel? Guidance and understanding, certainly. And according to recent research findings, a Royal Portable Typewriter. A Royal helps improve a teen-ager’s schoolwork in many ways. It helps him organize his thoughts, increases his word facility. As he begins to see his homework and his term papers typed neatly in black and white, he begins to catch simple errors he might have missed. And because a new Royal is a kind of tool, status symbol and fun gadget rolled into one, a youngster just naturally spends more time with it – and with his homework. In fact, tests conducted at Boston University, Columbia, and the University of Illinois proved that using a Royal Typewriter improves word skills, stimulates creativity, and has a “generally favorable effect upon academic achievement”. So give your teenager the Royal of his choice, and help his start working toward the college of his choice”. The text continues on with more items of interest and has a coupon for a “Free Book On Effective Study” available.
Source: October 14, 1966 Life magazine.
