Description
Full color 9 3/4″ x 13 1/2″ ad that is for The Royal Touch on their Electric Typewriters. The ad heading states “The Royal Touch. For offices, schools or homes, it’s the most easy-going, self-reliant, sweet-typing, money-saving, good-looking Royal family of electric, manual and portable typewriters” and there are three smiling ladies standing there, very much in favor of what was just said. The ad claims that we should “Ask the girls: students, top executives secretaries, professional women. They’ll tell you they can always spot a Royal by the touch. The Royal Touch on electrics, manuals and portables is light, responsive, smooth, nimble. Uniquely so. Behind that Royal Touch are 60 years of engineering and manufacturing experience. And a testing program that’s rigid and rigorous. Before any Royal typewriter goes out into the world (whether it’s the full-featured Empress Manual or a sturdy Royal portable, every part and every action is tested, checked – then checked again. When you buy a Royal, you can be sure it’ll have that light and easy touch…the one and only Royal Touch“.
Source: January 22, 1965 Life magazine.
