Description
Full color 9 1/2″ x 13 1/2″ ad for their Comet Varaflame Lighter. Around the words “New like no lighter you’ve known before” are a series of pictures that show it being refilled, showing the fingertip adjustability, how it is windproof, the fact that it is lightweight, how you can use it upside down for lighting a pipe, the trigger-action and the swivel-top that allows you to get into the flint and spark wheel. It also mentions that the price was only $6.95 from The people who keep improving flame.
Source: December 17, 1965 & February 24. 1967 Life magazine.
