Description
Black and white 9 1/2″ x 13 3/4″ ad for the Ronson Capri Lighter. This ad has a picture of a lovely lady dressed up as though she was a queen, lying on her back on a couch, reaching up with a Ronson Capri in her right hand to light the cigarette of the well-dressed man who is standing there. The ad headline says that “It’s love at first light with a Ronson!”. The ad tells us that “The light in the lady’s eyes is as old as time. But the light in her hand is new…it’s the elegant Ronson Capri, your most brilliant answer to Christmas giving. In handsomely engraved chrome, 9.95. Others from 8.50. The Capri has Ronson’s patented ‘Swivel Base’ that swings open for easy refueling witn Ronsonol. (And it’s sparked with a Ronson Flint)”.
Source: November 19, 1956 Life magazine.
