Description
Full color 7 3/4″ x 10 1/2″ ad for their White Label Light Rum. The ad has a picture of an attractive lady wearing black gloves holding a glass filled with a rum-based drink. Sitting on the table she is leaning on is a bottle of Ronrico and several limes. The ad headline introduces “Now. Rum in a new light!”
Source: September 3, 1965 Time magazine.
