Description
1959 Renault Dauphine – Full color 10″ x 14″ ad for the Renault Dauphine, the “Le Car Hot”. The ad has portions of a persons letters to his French mother, his French father and his French brothers. To his father he is talking about the gas mileage, the delivery of parts and how he feels with a low price. To his mother he talks about the fact that the car is so practical to use and they can feel safe using it. To his brother, well, he talks about the hole in the roof. Wouldn’t he want to ride with them. At the bottom of the page is a Blue Renault Dauphine with the top opened up as it is surrounded by the husband, the wife and their two children.
Source: September 28, 1959 Life magazine.
