Description
1961 Renault Caravelle = Full color 8″ x 11 1/2″ ad that shows a tan-colored Renault Caravelle parked on a blacktopped area in a desert-setting. The car has two occupants who seem to be dressed as though it is not really a desert but like the snow is in the forecast. The words across the ad call this a “blue-sky idea” and the text describes this as a three-part idea. The first point is to design a sporty-looking car” with a price-tag of $2295, the second point is that you could buy it either as you see it in the ad, (a hardtop), or choose a convertible and the third point is to call your nearest Rlenault dealer for a trial drive.
Source: March 1961 Holiday.
