Description
1968 Renault 10 – Black and white 9 3/4″ x 13 3/4″ ad that is for the Engine Characteristics that are found on the 1968 Renault 10. The ad starts off with the headline announcing “Renault’s wet sleeve philosophy and begins by explaining just what it is. “Our wet sleeve philosophy is based on a very simple proposition: an economy car shouldn’t stop being an economy car after you buy it. Which is why the Renault 10 has wet cylinder sleeves. Most car makers merely bore the cylinders right into the engine block. But since our cylinder sleeves are made separately, they can not only be made with incredible accuracy, but they can be made with metal much stronger than that commonly found in engine blocks. Moreover, we use centrufugal casting to rearrange the molecules, which makes the sleeves even stronger. Finally, the sleeves become “wet” when they are mounted into the engine block where they’re surrounded by liquid coolant to keep them at optimum operating temperatures”. The text goes on.
Source: May 24, 1968 Life magazine.
