Description
Rambler American – Black and white 9 1/2″ x 13 1/2″ ad that details how the American Motors Company is going to lower the price of their American models even more than they already have. The picture at the top of the page shows a group of cars to the left and a group to the right with a space in the middle while the headline unveils “Now, from American Motors, the car that wasn’t there.” The text contains a message from Roy D. Chapin, Jr., who was the Chairman of the Board of AMC at that time in which he outlines their plan. They have realized that there has been no American-made car available for under $2,000 for some time. He, and the company, have decided to change that by making no unnecessary changes to the American models in an effort to cut costs. They have already lowered the price of the American 220 2-Door Sedan from $2,073 to $1,839 and it still has the superiority over the foreign cars that it has always had. There is a chart at the bottom of the page that compares the Rambler American to other cars, foreign and domestic.
Source: March 3, 1967 Life magazine.
