Description
Full color 9″ x 12″ ad for their Diet Frosted Wheat Puff and Diet Frosted Rice Puff Cereals. The ad has a picture of a smiling man who is pulling the waistline of his pants out so that we can all see just how much weight he has lost. The ad headline calls it the “Breakfast of Losers” and claims that a bowl of either kind of tasty cereal will only add 56 calories to your day’s total. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 1969 Better Homes & Gardens.
