Description
Black and white 10″ x 13 1/2″ ad that has a picture of a lady lying in bed with the blankets totally covering her head as she lies there very contentedly and the headline asks the question “Does it make sense to jump out of a warm bed into a cold bowl of cereal?”. This ad, for Quaker Oats Hot Cereal, is set to change your mind about that. The ad text starts off with “Wake up, baby. Cold cereal’s cold. Cold, cold, cold going down. Cold when it hits your stomach. Smack! And on these cold, cold mornings, baby, that’s a chilly way to start. You’d do better with good old Quaker Oats. Oh yes. A good hot bowl of Quaker Oats is something to jump into. Nice and steamy. Warm going down. Warm inside. Warm all morning long. Quaker Oats has the natural nourishers to keep you warm. To stir you up, keep you going, even put the brakes on sneaking snacks. Quaker Oats has more protein than whole wheat, whole corn or whole rice, too. So it naturally sustains you better. At only 2 calories per ounce more than cornflakes, isn’t that something? Besides, that else tastes like Quaker Oats? What else comes up with that nutty, hearty, toasty taste of oats intact? Every steaming spoonful. So make good hot Quaker Oats these wintry mornings. Listen, baby, It’ll never leave you cold”.
Source: November 27, 1964 Life magazine.
