Description
Full color 5 1/4″ x 13″ ad with a heading “The Light of his Life!” and, at the bottom of the picture, it says “It’s Pipe Appeal”. The picture shows a man sitting and relaxing while wearing a Naval uniform and holding a pipe in his hand. Talking to him from the other side of the sofa is a very attentive young lady and she has the Prince Albert pouch in her hand. The ad asks “Why do women favor the man with a pipe? Don’t ask, brother – just add Prince Albert for peak Pipe Appeal. The tobacco that keeps you, too, smiling. Specially treated for the MILDNESS you need, the RICHNESS you want. Mellowness that taboos tongue-bite. Crimp-cut…for packing even, drawing right…the easy draw that keeps your light. Strike the match of your lifetime: You – P.A. – for Pipe Appeal”. There is a sample of the package in the lower right hand side of this ad and there is a drawing of a man, with a pipe in his mouth, saying “Now they get along! Prince Albert’s Mildness and Rich Taste. That’s tongue-ease”.
Source: June 19, 1944 Life magazine.
