Description
Black and white 7 3/4″ x 10 1/2″ ad for their Grape-Nuts Wheat-Meal cereal that cooks in three minutes. The picture in the ad shows a young boy confidently standing up in class with his hand raised and answering a history question that most people now would have trouble with. The headline asks “Can a child’s breakfast help him to think faster?” and the text assures us that the answer is “Of course.” We are told that “often the most nourishing foods are the ones children like least and will eat only if you put your foot down.” We are told that “it is specially unfortunate if you have to argue with your child at breakfast” finding that it is more healthy to wait until dinner I guess. This cereal, which is left as nature intended it, manages to have a taste that children enjoy and will eat without fear of punishment.
Source: November 1945 Farm Journal.
