Description
Black and white 9 1/2″ x 14″ ad for their Postum No Coffee Hot Drink. There is a picture of a family moment where the daughter is trying on her wedding dress with everyone else in the room to voice their opinions. The husband-to-be is holding the veil back while the parents, the brother and the dog sit in front of her. The mother says with some dismay to her reticent daughter, “Get under the veil, princess…I’ll hold your Postum“. The text talks about it being a drink that the whole family can share and it’s 100% caffeine-free. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: March 18, 1957 Life magazine.
