Description
Full color 10″ x 13 1/2″ ad for some of Pontiac’s wartime activities and efforts to help America win World War II. The ad mentions six different War Assignments that Pontiac was involved in: the Oerlikon 20-mm. Anti-Aircraft Cannon, the Aircraft Torpedoes for the Navy, the Bofors 40-mm. Field Guns, a variety of Diesel Engine Parts, Axles for M-5 Tanks and a variety of Engine Parts for Army Trucks This ad talks about the Aircraft Torpedoes which it starts by calling a Messenger of Death. The picture shows four sailors pushing a cart holding one of these weapons across the under-deck of a carrier and toward a plane waiting to be armed. The headline says that Pontiac is “Building Fast and Building Well…for Liberty” and the text talks about how these weapons are considered to be “the deadliest weapon of the sea” while at the same time is “the most difficult to manufacture”. It also explains how they are used in warfare and talks about the power they contain while mentioning the 5222 intricate parts and 1225 complex assemblies within each unit.
Source: August 30, 1943 Life magazine.
